Jurnal Interaktif

psychosocial studies of electronic gaming culture

Fakta-Fakta Unik Mengenai Populasi Gamer Dewasa di AS

Sebuah studi pasar skala besar yang dilakukan oleh Report Linker, sebuah konsultan pemasaran, telah berhasil menemukan beberapa fakta menarik mengenai gamer dewasa di AS. Berikut beberapa di antaranya:

  • Dari 114 juta gamer dewasa, 28 juta di antaranya adalah kakek-nenek
  • Game online lebih menarik bagi wanita yang berusia tua
  • Gamer mengekspresikan kepribadiannya melalui mobil pribadinya 😯

  • Banyak game yang dibeli belum pernah dimainkan sama sekali
  • Gamer cukup up-to-date dengan fashion dan mode terbaru
  • Gamer adalah konsumen yang baik bagi industri asuransi
  • Gamer masih suka membaca buku dan mendengarkan radio
clipped from www.reportlinker.com

This groundbreaking Packaged Facts report provides a detailed analysis of the consumer attitudes and behavior of the 114 million American adults who play video games. Videogamers represent more than half of the adult population and have an aggregate income of $4 trillion.
Through the innovative use of data from the Simmons Market Research Bureau National Consumer Survey, this Packaged Facts report challenges numerous stereotypes of videogamers. For example, videogamers are far from being slackers who do nothing but sit for hours on end in front of a gaming console or computer screen. In fact, videogamers are exceptionally active consumers. They work out more, go out more and shop more than adult Americans who don’t play video games. Although video games are a primary form of entertainment for many gamers, traditional forms of media and entertainment such as watching television, going to the movies and dining out remain a central part of the leisure-time habits of most video-game players
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