Bermain Game bisa Meningkatkan Pengetahuan Olahraga?

Game memang bisa memberi manfaat positif bagi kita apabila ‘dimainkan dengan benar’, tapi kadang-kadang pihak marketing penerbit game itu merasa perlu melebih-lebihkannya untuk promosi.

Misalnya ini: Electronic Arts (EA), penerbit game olahraga sepakbola Amerika (American football) Madden NFL, melakukan survey terhadap para penggemar sepakbola mengenai pengetahuan umum mereka di bidang itu dan juga kebiasaan bermain game mereka.

Hasilnya, para penggemar sepakbola yang bermain game Madden NFL punya pengetahuan yang lebih (hingga 72 persen) mengenai strategi dan peraturan bermain sepakbola Amerika ketimbang para fans yang tidak bermain game tersebut.

Nah, oleh bagian marketing EA, hasil itu ditafsirkan sebagai ‘game Madden NFL kami membuat pemainnya lebih pintar dalam olahraga’. Tampaknya mereka lupa (atau sengaja melupakan) bahwa tafsir sebaliknya juga valid: Orang yang sejak awal sudah lebih pintar dalam pengetahuan sepakbola Amerika juga cenderung bermain game Madden NFL.

Yah, namanya juga jualan…

clipped from www.cnbc.com EA commissioned the University of Oregon’s Warsaw Sports Marketing Center to survey average NFL fans versus those that played “Madden.” The survey revealed that those who played “Madden” were 60 percent more knowledgeable about the game than those who just classified themselves as non-gaming fans of the league. The survey found that those who played Madden were 79 percent better in their general knowlege of the game, 54 percent better when being quizzed about game situations and 28 percent better on the rules of the game. The survey also revealed that there was a correlation to the hours of play — the more a player said he or she played the game, the more knowledgeable they were in the survey’s questions. The survey asked 36 questions. Madden players, on average, answered 22 of those questions correctly, while NFL fans who didn’t play the game, on average, only got 14 right.

Filed under: Penelitian , amerika, electronic arts, madden, NFL, olahraga, pemasaran, sepakbola